AIRMIX生活方式潮品店-企业官网

AIRMIX Lifestyle Concept Store

AIRMIX 生活方式概念店

LOCATION

XI'AN 西安

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DESIGN COMPANY

SpActrum 谱观建筑

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The project showcased a strong image of the new brand, while building a significant identity for AIRMIX in a relatively small shop area. Through the analysis of lifestyle products, SpActrum extracted the concept of "bubbles" as sensory and symbolic to create a highly recognizable store image, while also activating the street and urban space through interior design, reinterpreting the connotation and boundaries of the lifestyle retail space.

SpActrum谱观在一个相对小的空间中为这个全新的初创品牌创造出强烈鲜明、让人过目不忘的品牌形象。通过对生活方式产品的透析，提取“气泡”作为感官与象征的概念，辅以具有透明性的巨型logo立面，塑造出极具辨识度的店铺形象，同时也通过室内设计激活街道和城市空间，重新诠释了生活方式类零售空间的内涵与边界。

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PROJECT INFORMATION:

项目信息

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Project Name: AIRMIX Lifestyle Concept Store
Project Location: Qujiang Creative Circle, Yanta District, Xi'an, China
Area: 240 sqm
Date of Completion: March 2022
Client: Shaanxi Airport Xinsilu Trade Co.,Ltd.
Architecture Design:SpActrum
Chief Architect: Yan Pan
Design Team: Yijie Zhang, Zhen Li, Yimeng Tang, Xiao Wan, Jinyu Wan
Lighting Consultant: Wei Sun
Contractor: Shaanxi Sanyi Construction Engineering Co., Ltd
Still Plates & Sculpture Installation : JIAHONGJING
Terrazzo Floor: SMOOTH
Photography & Video: INSPACE
Drawings and Diagrams: SpActrum

Material & Brand:
Terrazzo Floor: SMOOTH
Lighting: JOM
Steel Plate Customization: JIAHONGJING

项目名称：AIRMIX生活方式概念店
项目地址：西安雁塔区曲江创意谷
面积：240平方米
项目完成日期：2022.03
客户：陕西空港新丝路商贸有限公司
建筑设计：SpActrum谱观
主创设计师：潘岩
设计团队：张祎洁、李真、唐一萌、万潇、万金宇
照明顾问：孙巍
施工单位：陕西三屹建设工程有限公司
雕塑装置加工：西安嘉泓景文化创意有限公司
水磨石施工：思摩士
摄影&视频制作：言隅建筑摄影
图纸&图解版权：SpActrum谱观

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