助力亚洲设计国际发声,促进国际品牌本土发展
A.H Beard Mattress China Flagship Store
澳洲比尔德床垫(中国旗舰店)展厅
LOCATION
SHANGHAI 上海
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DESIGN COMPANY
Farnear Design 法奈设计
A.H. Beard Mattress launches its latest showroom design in Shanghai. The designer focuses on the trend and matching the characteristics of the brand, breaks through the concept of "store" in the previous exhibition hall, and proposes the concept of "curatorial" commercial retail space, making the space have more diverse attributes so that nature, art, culture, products, and social interaction occur more naturally. By strengthening the shaping of auditory, visual, and other senses, the space eliminates the stereotype of traditional exhibition mode in the eyes of consumers, weakening the function of display, and emphasizing the real use and experience.
PROJECT INFORMATION:
项目信息
·
Project name: A.H Beard Mattress (China flagship store) exhibition hall
Project city: Shanghai
Project area: 155.33㎡
Design unit: Shanghai Farnear Design
Main design: Jia Huainan
Main materials: Marble, nano anti-fingerprint stainless steel, imported wallpaper surface UV spraying, ceramic tile, gradual art paint, art glass, soft film ceiling, custom installation lights, etc.
Award: ZhuRong Award
项目名称:澳洲比尔德床垫(中国旗舰店)展厅
项目城市:上海
项目面积:155.33㎡
设计单位:上海法奈设计
主创设计:贾怀南
主要材料:大理石、纳米抗指纹不锈钢、进口壁纸表面UV喷涂、瓷砖、渐变艺术涂料、艺术玻璃、软膜天花、定制装置灯等。
所获奖项:祝融奖
本项目是A.H.比尔德品牌位于上海的最新展厅。设计师聚焦趋势、契合品牌特质,突破以往展厅“店”的概念,创造性地提出了“策展型”商业零售空间的概念,使空间具备更多元的属性,让自然、艺术、文化、产品、社交更加自然地发生。通过加强听觉、视觉等感官的塑造,进一步消弭消费者眼中传统展陈模式的刻板印象,弱化展示的功能,强调真实的使用与体验。
摄影©Cong Lin 丛林
摄影©Cong Lin 丛林
摄影©Cong Lin 丛林
摄影©Cong Lin 丛林
摄影©Cong Lin 丛林
摄影©Cong Lin 丛林
摄影©Cong Lin 丛林
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